MAYRAH is an Australian Ready-To-Wear fashion label embodying ethereal elegance with an artisan influence.

The name MAYRAH translates to ‘Spirit of Springtime’ in the Yuwaalaraay Australian Aboriginal language.

Fusing fashion, culture and story, MAYRAH combines sophisticated, contemporary design with textured fabrications and vibrant colour palettes encompassing fashion and lifestyle.


Image by Tina Phipps Photography

MAYRAH Founder/Creative Director JULIE SHAW

Shot on location @ Nullawa Station, Yuwaalaraay Country AUSTRALIA 

MAYRAH Founder and Creative Director, Julie Shaw draws inspiration from her home country to create a contemporary fashion brand with an elegant, luxe aesthetic and an artisan influence. 

Julie’s fashion career spans over a decade across Sydney, Melbourne and London working directly in design and manufacturing. Underpinned with formal training (Bachelor of Design, Fashion & Textiles, University of Technology Sydney), Julie co-founded boutique fashion brand  Luela in 2008. Targeting the niche boutique market channel, the brand sold into fashion boutiques nationally and was continually recognised for its fashion innovation, featuring at Mercedes Benz Australian Fashion Week, Rosemount Australian Fashion Week, Fashion Palette Runway and L’Oreal Melbourne Fashion Festival. Julie was selected to represent Australian designers at the G’Day USA Designer Showcase held in New York 2010. See MEDIA.

Experience running the Luela label has assisted in developing Julie’s design sense, commercial business acumen and a dedication to build the new MAYRAH label based on core values of design. With industry experience, a wide network of contacts, the support of an Advisory Board and team of outsourced experts, MAYRAH is far from a new entry onto the Australian fashion scene.


“Then as MAYRAH softly blows breath on the earth, the flowers open one by one, the bees come out again to gather honey… and the land is one of plenty. For Yhi (the sun) rules in the land until winter takes his place, to be blown away again by MAYRAH, the Spirit of Springtime, loved of all and the bringer of plenty.’

Excerpt from MAYRAH Creation Story, Yuwaalaraay Country, AUSTRALIA